Why Candid Photography Is Now The Hottest Thing in Indian Weddings
“Madam, look to the left. Sir, look at her. Sir, turn your head right. Look at her. Now, look up. Now, madam, turn and you also look up. Thoda smile dena. Camera ki taraf mat dekhna. Ab camera dekho. Smile karo… daath ke saath. Ab, parents ke saath. Very good. Thank you, Sir. Thank you, madam.”
Ever heard this? This was probably said to you or someone you know in a nasal accent by a traditional photographer. Now, we don’t have anything against traditional photography or the people who are engaged in this craft. Some of the best people we enjoy with working with are traditional photographers. Even we enjoy a bit of traditional photography from time-to-time.
What happened to traditional photography?
Calm down. Nothing happened to traditional photography. It’s very much alive and well; it’s just not in vogue as much as it used to be. This is something we can totally understand. Times have changed and people want to try new things now.
“Times have changed and people want to try new things now.”
Take for example, the idea of a pre-wedding shoot. Back in the day, this was not a creative endeavour. It was looked at it from a perspective of being necessary. It was there so that the couple can say “Look, this is what we were like before getting married.” It was probably just a handful of people who decided to do something unconventional.
How is candid photography and videography gaining traction?
While there is no singular reason for this phenomenon, we certainly have our theories. You can let us know how valid they are.
1.) Boredom: After looking at the same types of pictures again and again, generation after generation, it became uninteresting to look at wedding photography like this. Imagine looking through a friend’s wedding pictures and then getting bored because 10 of your other friends have photos that look exactly the same.
2.) Uniqueness: Some people do not settle for whatever is regular, they refuse to blend in with the crowd and love to showcase their unique perspective. Because of this, people began telling wedding photographers how to change their style to better showcase who they are.
3.) Advancing technology: We’ve come a long way from the use of film and developing rooms to create photographs. Since wedding photography was meant to be a commercial endeavour, newer technology was requested by wedding couples to capture their memories. The addition of wedding cinematography has lent much needed movement to the preservation of wedding memories. Your wedding can now include GoPro cameras, drones and 360° video footage.
4.) Candid feels natural: In this media saturated age, we are bombarded with images of people who are totally aware that there is a camera on them. You know the kind of look we’re talking about, whether it’s a model or an actor or the bride or groom, they’re always looking straight into the camera. That kind of look that makes you, the viewer, aware that they posed you to see this side of them. But candid photography and candid videography tries to showcase those beautiful moments where people looked great without trying to look like anything.
Looking at candid photographs makes you see how guests view wedding couples. When you are at a wedding and looking at the bride and groom, they’re not always looking back at you. This is how candid photography shines. If you take away all the poses, you see things for how they really are. In a world which is increasingly trying to show you only the perfect side of things, candid wedding photography sets itself apart by capturing people enjoying life, celebrating love and looking fabulous while doing so.